As a volunteer, I helped launch a social media strategy, created a content calendar, and shot series of social media videos for the Foothills Highland Games in 2016.
The Highland Games have been held in High River and then Okotoks, Alberta for almost 20 years. My role on the organizing committee in 2016 was to spread awareness of the event. I created and scheduled content for several months leading up to the event, the last weekend in August. We ran contests on Facebook and Twitter for free ceilidh and admission tickets and announced winners on Facebook Live.
On my own initiative, I came up with the concept for a series of promotional videos, storyboarded, planned, shot and edited them. The videos focused on piping and drumming, dancing, entertainment and heavy events.
The 2016 event was fantastic – there was a lot of outside interest from Calgary news media outlets including CBC and CTV, Global News and a local radio station broadcast from the site all day. CTV Calgary and Global News Calgary both invited the committee to demonstrate heavy events and highland dancing in the weeks leading up to the event.