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Jessica Patterson

Jessica Patterson

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Portfolio Category: feature

FIPP-HBRSlack

How Harvard Business Review experiments with Slack, bots

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FIPP-BoSacks

Bo Sacks – the man behind ‘Heard on the Web’

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FIPP-MexicoMerca20

How Mexico’s Merca2.0 experiments into the future

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FIPP-BonAppetit

How Condé Nast’s Bon Appétit approaches content strategy

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FIPP-DigitalMediaStrategy

Digital media strategy- verticals, consolidation and the ‘squeezed middle’

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FIPP-PersonalBrand

How to develop a personal brand into a media brand

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FIPP-PlatformsMassMedia

Platforms as mass media, magazine media as niche and “why you should not outsource your future”

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FIPP-NYTinside

How The New York Times brings the audience inside

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FIPP-Lessonsrevenue

Lessons for developing multiple revenue stream models

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FIPP-audienceengagment

Audience engagement: why a platform-appropriate content strategy is crucial

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