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Jessica Patterson

Jessica Patterson

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Portfolio Category: feature

FIPP-BBCGoodFood

How six initiatives led to stunning audience and revenue growth for BBC Good Food

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FIPP-NationalJournal

The remarkable transformation of Atlantic Media’s National Journal

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FIPP-CanadianArt

How Canadian Art expanded the power of niche to build its audience

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FIPP-HarpersBazaar

How Harper’s Bazaar’s ecommerce platform adjusted focus and strategy

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FIPP-MarieClaire

How Marie Claire is embracing a more diverse range of voices

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FIPP-CountryLiving

Country Living takes readers on a road trip with pioneering front cover

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FIPP-SouthernLiving

How Southern Living is going about brand extensions, from community to retail and more

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FIPP-MeredithMagnolia

How Meredith’s Magnolia Journal subscriptions bloomed to near a million in a matter of months

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FIPP-RobbReport

How developing trends in luxury advertising impact thinking (and doing) at Robb Report

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FIPP-Ten

How TEN extends brands across platforms (and created one out of YouTube)

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