Below is a selection of my work — my writing, my editing — organized by topic area. The breadth and scope of my work is diverse so I hope this will help you better understand my skills and experiences, and introduce you to some of the people I’ve met along the way.
My features are shared on FIPP.com, FIPP’s weekly newsletter FIPPWorld, and on the Digital Innovators Summit website. Since 2016, I have been working with FIPP – the network for global media, as its Americas Correspondent. I cover North, South and Central American magazine media companies. Areas I write about include business models, monetisation, revenue, strategies, content, audience engagement, innovation and transformation, and developing storytelling and tech trends. My role is to share knowledge, guidance and best practices, and provide information and intelligence to help FIPP’s audience improve their work and businesses.
In 2018, I was assistant editor on the Innovation in News Media World Report. I wrote five of 12 chapters on topics including reader revenue, service journalism, culture change, media tech and a selection of media voices. I also helped with ideation, narrowing in on the top 12 pressing issues, challenges and areas of interest to global news publishers.
My Master of Journalism thesis explored how magazine publishers in Western Canada have adapted, adjusted to or accommodated the new digital reality. It used case studies of three different magazines to discover what multiplatform publishing strategy is, how it works and how it differs at each magazine.
Okotoks Living is a lifestyle magazine I helmed as editor from 2012 to 2014. I provided editorial leadership and direction, and spearheaded the launch of its social media strategy, which resulted in audience growth and engagement. The magazine won second place for “Best Cover” at the Alberta Magazine Publishers Awards for its second issue. Prior to this leading role, I was the assistant editor from 2009 to 2012.
Some of my favourite clippings in this portfolio are longer features.
I wrote a column called “Lifestyle Essentials” for Alberta Venture, Alberta’s business magazine. It looked at foodie trends, including cooking classes, chefs knives, charcuterie and game meat, to hula hooping and parkour, art and design.
For two years, I wrote a monthly interior design column for two Calgary-based shelter magazines called “On Trend.”
I started my career in news: I interned and freelanced at The Halifax Daily News. In addition to coverage of press briefings, a court case, and events happening in HRM, I wrote a front page story about a Norwalk virus outbreak at the QEII Health Sciences Centre and a profile of a Halifax Explosion survivor.
I particularly liked when the weather turned warmer each year, because that meant the start of rodeo season. I wrote features on the Bar U Ranch, a national historic site. Over two summers, I covered agriculture, rodeo and chuckwagons and profiled drivers and outriders and rodeo clowns.