Below is a selection of my work — my writing, my editing, and various projects — organized by topic area. The breadth and scope of my work is diverse so I hope this will help you better understand my skills and experiences, and introduce you to some of the people I’ve met along the way.
Click “Continue reading…” on each of the posts to see visuals, images, PDFS, links to articles, and read more about what I’ve done over the years.
Among my contracts, I’ve been challenged to take on work that helps shape the way stories get to the press and execute communications strategies to increase relevancy and reach. Continue reading “Communications”
In 2020, I was recruited by the directors of the Social Media Lab, an interdisciplinary research laboratory at the Ted Rogers School of Management at Ryerson University, for a WHO-funded COVID-19 fact-checking project.
My features were shared on FIPP.com, FIPP’s weekly newsletter FIPPWorld, and on the Digital Innovators Summit website.
From 2016-2020, I worked with FIPP – the network for global media, as its Americas Correspondent. My beat was covering North, South and Central American magazine media companies. I wrote about business models, monetisation, revenue, strategies, content, audience engagement, innovation and transformation, and developing storytelling and tech trends.
My role was to share knowledge, guidance and best practices, and provide information and intelligence to help FIPP’s audience improve their work and businesses.
In late 2019, I worked part time for News Media Canada, which represents Canada’s news media industry, to support their annual Engaged and Connected, the National Newspaper Week industry ad campaigns, their new SPOT Fake News campaign and Local Journalism Initiative.
In 2019, I was was the project coordinator for Magazines Canada‘s “Age of Disinformation,” a national initiative that educated Magazines Canada membership about tools and best practices to combat disinformation.
In 2018, I was assistant editor on the Innovation in News Media World Report. I wrote five of 12 chapters on topics including reader revenue, service journalism, culture change, media tech and a selection of media voices. I also helped with ideation, narrowing in on the top 12 pressing issues, challenges and areas of interest to global news publishers.
From 2016-2018, I was the social media editor for Innovation Media Consulting, a global consulting firm based in Barcelona and London that helps magazine and news media transform their business models.
My Master of Journalism thesis explored how magazine publishers in Western Canada have adapted, adjusted to or accommodated the new digital reality. It used case studies of three different magazines to discover what multiplatform publishing strategy is, how it works and how it differs at each magazine.
Okotoks Living is a lifestyle magazine I helmed as editor from 2012 to 2014. I provided editorial leadership and direction, and spearheaded the launch of its social media strategy, which resulted in audience growth and engagement. The magazine won second place for “Best Cover” at the Alberta Magazine Publishers Awards for its second issue. Prior to this leading role, I was the assistant editor from 2009 to 2012.
I wrote a column called “Lifestyle Essentials” for Alberta Venture, Alberta’s business magazine. It looked at foodie trends, including cooking classes, chefs knives, charcuterie and game meat, to hula hooping and parkour, art and design.
I particularly liked when the weather turned warmer each year, because that meant the start of rodeo season. I wrote features on the Bar U Ranch, a national historic site. Over two summers, I covered agriculture, rodeo and chuckwagons and profiled drivers and outriders and rodeo clowns.